The new podcast series Look History in the Eye, produced by the Public Record Office of Victoria, continues this week with Episode 7 - the Charles Troedel Archive : Advertising and Marketing in Marvellous Melbourne.
This episode explores nineteenth century Melbourne through the lens of advertising.
These images held up a mirror to society, providing a social commentary on the public and private spheres of colonial Australia. Many of the images were fun and frivolous, brilliantly capturing Marvellous Melbourne and the budding consumer culture emerging in the colonies. But behind the colour and spectacle, the Troedel archive also covers some more sobering themes and unscrupulous practices.
This talk by author Amanda Scardamaglia was originally presented for Melbourne Design Week 2022.
Charles Troedel Archive is part of Look history in the eye, available on Spotify, Google Play and Apple Podcasts.
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